Since 1795, Jim Beam has been crafted by the Beam family and distilled with a strong sense of family values. Seven generations later, its still made with those same values and aged twice as long as the law requires. Perhaps thats why, today, Jim Beam stands as the Worlds #1 Bourbon. "Elegant. Smooth. Refined. Thats what 4 years of aging in newly charred American white oak barrels does to our bourbon. But every drop is worth the effort, and we love the idea of sticking to our great-great-grandfathers recipe' Please note: As Jim Beam branding has changed, if you order online you may receive a bottle of the old label.